Study Publisher: Ponemon Institute / Nok Nok Labs
Study Date: April 2013
Study URL:
http://www.ponemon.org/local/upload/file/NokNokWP_FINAL_3.pdf
Study Overview:
"We surveyed 1,924 consumers between the ages of 18 and 65+ in the United States, United Kingdom and Germany. In order to ensure a knowledgeable respondent, we used screening criteria. All respondents self-reported they spend a minimum of 10 hours each week using the Internet and social media and are engaged in such activities as online shopping, online banking, blogging and obtaining government services."
Final sample by country: US = 754, UK = 569, Germany = 601
Statistics From This Study: