Study Title: CAST Cloud Generation

Study Publisher: Creative and Social Technology (CAST) of Goldsmiths University of London
Study Date: November 2012
Study URL:

Study Overview:
"In collaboration with experts in the field of social studies and technology at Creative and Social Technology (CAST) of Goldsmiths, University of London and supported by quantitative research among 2,000 UK adults, Rackspace analysed the ‘connected’ lives of 15 everyday people."

Statistics From This Study:

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