Study: Entrust Internet Security Survey
Date: October 19 2004

78% of surveyed Internet users would be willing to use a second factor of authentication to access their online accounts in order to improve the security of their identity. 8% of users would leave their bank if it required a second factor of authentication for log-in.

PasswordResearch.com Comment:
The 8% figure above was from an Entrust Web seminar on the survey results. It did not appear in the original published results. Probably because Entrust was sensitive about letting banks know that they might scare away some customers by using stronger authentication.