Percentage of online transactions that are fraudulent when the physical address doesn't match the IP address
Study: I Know Where You Shopped Last Night
Date: September 2004
Pinpointing a would-be customer's location may not seem all that important, but IP locations that differ wildly from shipping and billing information are key indicators of credit card fraud. In cases where a customer provides a U.S. shipping or billing address but is actually placing the order from overseas, a staggering 68% of transactions turn out to be fraudulent, according to Experian's credit research arm.