Study Publisher: Janrain / Blue Research
Study Date: October 2011
Study URL: http://www1.janrain.com/rs/janrain/images/Industry-Research-Consumer-Perceptions-of-Online-Registration-and-Social-Login-2012.pdf

Study Overview:
"Custom designed online survey completed by 619 respondents between October 3-9, 2011. Respondents carefully screened to ensure each is social media active and have:
* Purchased a product or service online in the past 30 days and/or
* Read articles or watched videos online from major media outlets in the past 30 days

Respondents recruited via email, given a one-time password protected access to the survey. Questionnaire composed primarily of close-ended questions; median time to
complete the survey is ~12 minutes. Quality controls in place to remove ‘speedsters’ and ‘flat-liners’ from data analysis; 3 were eliminated for a final sample size of 616."

Statistics From This Study:

• Breakdown of whether people would rather create a new account, use an existing social network identity, or use a guest account on online sites
• How do people feel about online site registration requirements?
• People provide fake or incomplete info during account registration
• What percent of people have left a website after forgetting their password rather than using the password recovery option?
• What percent of web site users want to use existing social network identities to login?