Study Title: Consumer Perceptions of Online Registration and Social Login

Study Publisher: Janrain / Blue Research
Study Date: October 2011
Study URL:

Study Overview:
"Custom designed online survey completed by 619 respondents between October 3-9, 2011. Respondents carefully screened to ensure each is social media active and have:
* Purchased a product or service online in the past 30 days and/or
* Read articles or watched videos online from major media outlets in the past 30 days

Respondents recruited via email, given a one-time password protected access to the survey. Questionnaire composed primarily of close-ended questions; median time to
complete the survey is ~12 minutes. Quality controls in place to remove ‘speedsters’ and ‘flat-liners’ from data analysis; 3 were eliminated for a final sample size of 616."

Statistics From This Study:

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