Breakdown of whether people would rather create a new account, use an existing social network identity, or use a guest account on online sites

Study: Consumer Perceptions of Online Registration and Social Login
Date: October 2011

Assuming for a moment that you were at a secure website from a well-established company that offers content or sells products/services that interest you and you were at a point where you needed to either create a new account, use a guest account or use ‘social login,’ what are you most likely to do? (n=566)
  • 41%
  • Use Social Login
  • 35%
  • Create New Account
  • 24%
  • Use Guest Account

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