Breakdown of whether people would rather create a new account, use an existing social network identity, or use a guest account on online sites
Study: Consumer Perceptions of Online Registration and Social Login
Date: October 2011
Assuming for a moment that you were at a secure website from a well-established company that offers content or sells products/services that interest you and you were at a point where you needed to either create a new account, use a guest account or use ‘social login,’ what are you most likely to do? (n=566)
Date: October 2011
Assuming for a moment that you were at a secure website from a well-established company that offers content or sells products/services that interest you and you were at a point where you needed to either create a new account, use a guest account or use ‘social login,’ what are you most likely to do? (n=566)
 | Use Social Login |
| Create New Account |
| Use Guest Account |