Study Title: Identity Management: Consumer’s Habits & the Potential Backlash Faced by Business

Study Publisher: Winmark Research (commissioned by RSA Security)
Study Date: April 2004
Study URL: http://www.rsasecurity.com/go/ntk/idmreport/IDManagement.pdf

Study Overview:
Results from both 298 person UK-wide telephone interviews and 101 face-to-face street interviews. Based on 255 respondents who have submitted any of their [personal] details online in the last two years, excluding the ‘Don’t know’ and ‘None’.

Statistics From This Study:


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