Type of password used to access online site containing personal data

Study: Identity Management: Consumer’s Habits & the Potential Backlash Faced by Business
Date: April 2004

Origin of their most frequently used password (n = 101):

64%	Made of something that is personal
15%	Number that is personal
11%	Made-up word
5%	Random letters/numbers
5%	Refused

Of the 79% in the question above indicating that their password was the name or number of something personal to them, a further 79% of this subset then elaborated to give details (n = 80):

34%	Name of partner/spouse/child
14%	Birthday of partner/spouse/child
11%	Name of pet
8%	Football team
6%	Favourite band/musician
6%	Favourite TV/movie star/programme
10%	Other
11%	Refused

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