Type of password used to access online site containing personal data

Study: Identity Management: Consumerís Habits & the Potential Backlash Faced by Business
Date: April 2004

Origin of their most frequently used password (n = 101):
  • 64%
  • Made of something that is personal
  • 15%
  • Number that is personal
  • 11%
  • Made-up word
  • 5%
  • Random letters/numbers
  • 5%
  • Refused

    Of the 79% in the question above indicating that their password was the name or number of something personal to them, a further 79% of this subset then elaborated to give details (n = 80):
  • 34%
  • Name of partner/spouse/child
  • 14%
  • Birthday of partner/spouse/child
  • 11%
  • Name of pet
  • 8%
  • Football team
  • 6%
  • Favourite band/musician
  • 6%
  • Favourite TV/movie star/programme
  • 10%
  • Other
  • 11%
  • Refused




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