Favorite types of passwords for European users

Study: Visa EU Password Selection Survey (2004)
Date: August 2004

Favourite user choices for passwords:
  • 21%
  • Nicknames
  • 15%
  • Birthdays and anniversaries
  • 15%
  • Pet names
  • 14%
  • Family members' names
  • 7%
  • Memorable dates (such as the Battle of Hastings and England's World Cup victory)
  • 3%
  • Cash machine (ATM) PIN
  • 2%
  • "password"
  • 22%
  • Random letters and characters

    It's the silver surfers who are leading the way with almost a third of over-60s using random letters and numbers, compared to the under-30s who prefer nicknames.




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