Most online shoppers feel their passwords are somewhat secure, but 44% never change their password
Study: SPSS Online Shopping Consumer Survey
Date: December 3 2003
While concerns about fraud are increasing, most consumers feel they are doing their part through secure passwords. While 84% feel their passwords are at least somewhat secure, only 44% of respondents never change their password. The longer a consumer has been shopping online, the more likely they are to change their passwords.